Unlocking the Potential of Your Brewery's Event Space

In today’s competitive brewery market, it’s essential to diversify your offerings and attract new customers. One often-overlooked opportunity is your event space. Whether it’s a cozy room for small gatherings or a spacious area for large celebrations, renting out your event space can provide a significant revenue boost—but only if people know about it! Here’s how your brewery can effectively spread the word and keep your event calendar full.

1. Showcase Your Space Online

Your website and social media platforms are prime real estate for promoting your event space. Create a dedicated page or section on your website that highlights:

• High-quality photos and videos of the space.

• A list of features, such as capacity, amenities, and unique decor.

• Testimonials from previous renters.

• Pricing options and contact details for inquiries.

Social media is equally crucial. Share behind-the-scenes content, time-lapse videos of event setups, and success stories from past events. Use Instagram Stories and TikTok to reach younger audiences, and consider creating a highlight reel for event-related content.

2. Partner with Local Event Planners

Local event planners can be a brewery’s best friend. Build relationships with them by offering tours of your space and showcasing its potential. Providing a discount or incentive for first-time bookings can also help establish long-term partnerships.

3. Leverage Google and Local Listings

Claim your Google My Business profile and update it with details about your event space. Encourage happy customers to leave reviews. Additionally, list your brewery on local directories and event websites where people search for venues.

4. Host Open House Events

Invite the community to see your event space in action by hosting an open house or brewery-sponsored event. Set up the space to resemble a real event, complete with decor and lighting. Offer free samples of your beers and light refreshments to make it a memorable experience. Don’t forget to collect contact information from attendees who may be interested in booking.

5. Develop a Content Marketing Strategy

Create blog posts, videos, or email newsletters that provide helpful tips for hosting events, such as "How to Host the Perfect Birthday Party at a Brewery" or "5 Unique Wedding Ideas for Craft Beer Lovers." These can position your brewery as a go-to venue and keep your audience engaged.

6. Run Special Promotions

Offer limited-time discounts for bookings during off-peak times or special incentives for referrals. Promotions like “Book Your Holiday Party by [Date] and Get 10% Off” can create urgency and fill your calendar.

7. Highlight Unique Selling Points

What makes your brewery’s event space stand out? Whether it’s a stunning view, industrial-chic decor, or an exclusive beer menu for events, make sure these features are front and center in your marketing materials.

8. Use Targeted Advertising

Invest in targeted ads on Facebook, Instagram, and Google to reach people searching for event spaces in your area. Use geo-targeting and interest-based criteria to hone in on potential customers, such as brides-to-be, corporate event planners, or birthday party organizers.

9. Collaborate with Other Businesses

Partner with local florists, caterers, photographers, and other vendors to offer package deals for events. This collaboration not only provides value to customers but also expands your reach as these businesses promote your space to their clients.

10. Gather Feedback and Adapt

Finally, listen to customer feedback and continuously improve your event space and services. Whether it’s upgrading seating options or offering additional event packages, staying attuned to your audience’s needs will keep your brewery a top choice for event planners.

The Bottom Line

Promoting your brewery’s event space doesn’t have to be daunting. By combining online visibility, local partnerships, and creative marketing strategies, you can turn your brewery into a sought-after destination for memorable events. Start spreading the word today, and watch your bookings grow!