How Your Brewery Can Host an Epic Rex Manning Day Event
If you’re a fan of the cult classic film Empire Records, you’ll know April 8th as Rex Manning Day—a day to celebrate the fictional, over-the-top pop star and the movie’s themes of rebellion, camaraderie, and great music. What better way to honor this quirky holiday than by hosting a Rex Manning Day event at your brewery? Here’s how to pull it off in style:
Step 1: Create the Vibe
The charm of Empire Records lies in its 90s nostalgia and offbeat humor. Recreate this atmosphere with themed decorations:
Posters and Merch: Hang posters of Rex Manning, the Empire Records cast, and iconic 90s bands.
Neon Signs and Lava Lamps: Add pops of color and retro flair.
Staff Costumes: Encourage staff to dress up as characters from the film or in quintessential 90s attire.
Tip: Play the movie on loop (muted, with subtitles) in a corner of your taproom for ambiance.
Step 2: Curate the Perfect Playlist
Music is a cornerstone of the Empire Records vibe. Put together a playlist featuring:
Tracks from the movie soundtrack. Check out this Spotify playlist.
90s hits that capture the film’s alternative rock vibe.
Rex Manning’s signature (and hilarious) “Say No More (Mon Amour)."
Bonus: Hire a live band to perform 90s covers or even “recreate” Rex Manning’s character for a one-night performance.
Step 3: Craft Themed Beers
Get creative with your beer menu by naming brews after Empire Records references. Ideas include:
"Sugar High" IPA: A hop-forward brew inspired by the rooftop jam session.
"Say No More" Sour: A tangy, playful nod to Rex Manning’s unforgettable anthem.
"Not on Rex Manning Day" Stout: A dark beer for serious fans.
Consider brewing a special beer just for the event and designing a collectible label.
Step 4: Plan Interactive Activities
Engage your guests with themed activities:
Costume Contest: Award prizes for the best Rex Manning, Corey, or other movie-inspired outfits. Create a Selfie Space with a background and photo props.
Trivia Challenge: Test fans’ knowledge of Empire Records with fun questions.
Lip Sync Battle: Have guests perform Rex Manning’s hits or other 90s classics.
Step 5: Promote Like a Rockstar
Spread the word to your community and beyond:
Social Media Teasers: Share clips, memes, and references leading up to the event.
Collaborations: Partner with local record stores, vintage shops, or 90s-themed businesses.
Event Tickets: Offer pre-sale tickets with perks like a free pint or collectible pint glass.
Step 6: Embrace the Spirit of Fun
The beauty of Rex Manning Day lies in its quirky, unapologetic celebration of nostalgia. Encourage your guests to let loose, sing along, and bask in the retro glory of the 90s. And most importantly, don’t take yourself too seriously—it’s not supposed to be perfect; it’s supposed to be fun.
So, grab your finest velvet blazer, cue up “Say No More,” and get ready to make Rex Manning Day a tradition your brewery’s patrons will look forward to year after year.
Happy Rex Manning Day!
