How to Host An Ides of March Event at Your Brewery
March 15th, known as the Ides of March, carries historical significance as the day Julius Caesar met his untimely fate. Hosting an Ides of March event at your brewery can be a unique and entertaining way to engage customers. Here's a guide on how to organize a memorable event with a touch of Roman intrigue.
Choose a Date and Time: Select a date close to or on March 15th. Consider the preferences of your target audience, and decide whether an evening event or an all-day affair is more suitable.
Roman-themed Decorations: Transform your brewery into a Roman-inspired setting. Decorate with laurel wreaths, Roman banners, and togas. Consider having a few life-sized cardboard cutouts of Julius Caesar for photo opportunities or a photo booth with props.
Craft Roman-inspired Brews: Create a specialty beer menu inspired by ancient Rome. Consider names like "Imperial Ale," "Toga Tart Sour," or "Caesar's Stout." Experiment with unique flavors or ingredients that evoke the spirit of the Roman era.
Roman-inspired Food Menu: Design a menu featuring Roman-inspired dishes. Include classics like olives, grapes, flatbreads, and skewers. You could also incorporate a "Roman Feast" option for sharing platters among groups.
Costume Contest: Encourage attendees to come dressed in Roman attire or as their favorite historical figure. Host a costume contest with prizes for the best-dressed participants. This adds a fun and interactive element to the event.
Live Entertainment: Consider hiring live entertainment that complements the Roman theme. This could include a local band playing ancient-inspired music, a Roman-themed dance performance, or even a historical reenactment.
Trivia and Games: Organize Roman-themed trivia games with questions about history, mythology, and the Ides of March. Incorporate games like "Roman Beer Pong" or "Caesar's Trivia Challenge" to keep the atmosphere lively.
Interactive Brewmaster Sessions: Host interactive sessions with your brewmaster, discussing the brewing process and the historical significance of the ingredients used in the Roman-inspired brews. This educational component adds depth to the event.
Promotional Campaign: Promote the event through various channels, including social media, your brewery's website, and local event listings. Highlight the unique aspects of the event, such as the specialty brews, entertainment, and contests.
Collaborate with Local Businesses: Partner with local costume shops, historical societies, or art galleries to enhance the event. Collaborate on cross-promotions, and consider hosting a pre-event gathering at nearby businesses to build anticipation.
Themed Photobooth: Set up a themed photobooth with props like laurel crowns, Roman helmets, and togas. Encourage attendees to share their pictures on social media with a dedicated event hashtag.
Safety Measures and Responsible Drinking: Remind attendees to drink responsibly, and consider offering water stations between beer tastings. Arrange for transportation options such as designated drivers or partnerships with local transportation services.
By incorporating these elements into your Ides of March event, your brewery can create an engaging and memorable experience that combines Roman history with the enjoyment of craft beer. Et tu, brewmaster?
