How to Host an Egg-citing Adult Egg Hunt at Your Brewery
Looking for a unique way to engage your adult audience while adding a playful twist to your brewery events? Hosting an adult egg hunt is a fantastic way to combine nostalgia with your craft beers, creating an event that's both fun and memorable. Here's how to plan a hoppin' good time at your brewery.
Step 1: Choose the Perfect Date and Time
Spring is synonymous with egg hunts, but you don't have to limit this event to Easter which falls on Sunday, April 20, 2025. Pick a weekend when foot traffic is high, or tie the hunt to another brewery celebration. An early afternoon or evening slot works best to maximize participation and give attendees time to enjoy your brews after the hunt.
Step 2: Get Creative with the Eggs
While plastic eggs are a must, what’s inside them sets your event apart. Here are some ideas:
Beer Tokens: Offer a free pint or discounted flight.
Swag: Include coupons for branded merchandise or fun items like koozies and stickers.
Mini Challenges: Add slips with dares, such as “sing a beer-related karaoke song” or “do a brewery-themed trivia question.”
Special Prizes: Hide golden eggs with bigger rewards, such as gift cards or brewery tour passes.
Step 3: Plan the Hunt Layout
Your brewery is the ultimate playground. Use your indoor and outdoor spaces creatively to hide the eggs. Consider:
Tucking eggs between kegs or under tables.
Incorporating the brewery’s natural features, such as planters, taproom shelves, or patio furniture.
Marking off certain areas as “egg zones” for safety and ease.
Step 4: Add a Craft Beer Spin
Since this is an adult egg hunt, infuse beer-related fun into the event:
Egg-and-Beer Pairing Stations: Offer mini-samples of beer paired with chocolate eggs or other themed treats.
Egg Swap: Let participants trade certain eggs for specialty beers or exclusive on-tap options.
Post-Hunt Happy Hour: Reward hunters with drink specials to extend the festivities.
Step 5: Include Entertainment and Activities
Keep the energy high before and after the hunt with engaging activities:
Live Music: A local band or solo artist sets the mood.
Themed Games: Host beer pong or a brewery trivia challenge.
Photo Booth: Set up a spring-themed booth with fun props for Instagram-worthy moments.
Step 6: Promote the Event
Spread the word early with engaging marketing strategies:
Social Media Campaigns: Tease the prizes hidden in golden eggs or post photos of past events.
Event Pages: Create a detailed listing on your website and platforms like Facebook.
Collaborations: Partner with local businesses to include their prizes in the eggs, and ask them to promote the event too.
Step 7: Make It Ticketed or Free
Decide whether to make the event ticketed or free. A ticketed hunt can include perks like a complimentary pint or a branded glass. If it’s free, upsell through post-hunt specials or merchandise discounts.
Step 8: Capture the Fun
Assign staff or hire a photographer to document the event. Post photos and videos on social media to show future participants what they can expect.
Hosting an adult egg hunt at your brewery is a fantastic way to draw a crowd and foster community. It’s an opportunity for guests to embrace their playful side while enjoying your craft brews. Plan it right, and it could become a much-anticipated annual tradition!
Have you hosted a unique event at your brewery? Share your experiences or ideas in the comments!
