How Breweries Can Attract Fantasy Football Draft Groups
With the fantasy football season around the corner (the first game is Thursday, September 5), breweries have a golden opportunity to attract groups looking for the perfect spot to hold their drafts. Here are some creative strategies to make your brewery the go-to destination for fantasy football enthusiasts.
1. Create a Fantasy Football Package
Offer a special fantasy football draft package that includes reserved seating, Wi-Fi access, draft boards, and a selection of food and drink options. This package could also include exclusive deals on pitchers, appetizers, or wings, ensuring groups have everything they need for a successful draft night.
2. Provide the Right Atmosphere
Set up a designated area for fantasy drafts equipped with large screens to follow live updates, comfortable seating, and ample table space. Ensure the ambiance is conducive to both concentration and celebration. Consider decorating with football-themed decor to enhance the experience.
3. Offer Exclusive Promotions
Create special promotions for draft groups, such as discounts on craft beer flights, happy hour pricing extended for the duration of the draft, or a complimentary round for the group. These incentives not only attract customers but also encourage them to stay longer and spend more.
4. Host Fantasy Football Events
Organize fantasy football-related events, such as expert Q&A sessions, mock drafts, or strategy workshops, leading up to the draft season. Partnering with local sports personalities or fantasy football experts can draw in enthusiasts and establish your brewery as a hub for fantasy football activity.
5. Leverage Social Media and Marketing
Promote your fantasy football draft offerings on social media, your brewery’s website, and through email newsletters. Use engaging content like countdowns, behind-the-scenes preparations, and testimonials from past groups to build excitement and anticipation.
6. Collaborate with Local Businesses
Partner with local sports shops, gyms, or fantasy football leagues to cross-promote your brewery as the ideal draft location. These collaborations can extend your reach and attract customers who may not have otherwise considered your brewery for their draft.
7. Offer Customizable Options
Allow groups to customize their experience by offering a variety of beer and food options, seating arrangements, and draft supplies. Personalized service can set your brewery apart from competitors and make each group feel valued.
8. Provide Post-Draft Celebrations
Encourage groups to stick around after their draft by hosting post-draft celebrations. Offer live music, trivia, or other entertainment to keep the energy high and ensure that groups associate your brewery with a memorable experience.
By implementing these strategies, breweries can attract fantasy football draft groups looking for a fun, engaging, and accommodating venue. This not only boosts sales during the draft season but also helps build a loyal customer base that returns for future events and gatherings.
