How a Brewery Can Host an Exciting NFL Kickoff Event
As the NFL season approaches, fans eagerly anticipate the kickoff, making it an ideal opportunity for breweries to host an event that combines the excitement of football with the pleasure of enjoying craft beer. Here’s a guide on how to create a memorable NFL kickoff event at your brewery.
1. Plan Early and Promote Widely
Planning: Start planning at least a few weeks in advance. The first game in Thursday, September 5 with most games played the following Sunday 9/8. Coordinate with your staff, set a budget, and create a checklist of tasks to ensure nothing is overlooked.
Promotion: Utilize social media, email newsletters, and local advertising to spread the word. Create a catchy event name and consider partnerships with local sports bars, radio stations, and influencers to maximize reach.
2. Create an Inviting Atmosphere
Decorations: Deck out your brewery with NFL-themed decorations. Use team colors, banners, and football paraphernalia to set the mood.
Seating Arrangements: Arrange comfortable seating to accommodate groups. Ensure there are enough screens so everyone has a good view of the game.
3. Offer Special Menu and Drinks
Themed Menu: Design a special menu with items named after football terms or players. Include hearty snacks like wings, nachos, and sliders that pair well with beer.
Signature Brews: Feature limited-edition brews for the event. Create a football-themed beer flight or offer discounts on popular brews.
4. Engage Fans with Interactive Activities
Games and Contests: Host trivia contests, beer pong, cornhole, or a football toss competition. Offer prizes like brewery merchandise, free pints, or tickets to future events.
Fantasy Football: Encourage patrons to sign up for a fantasy football league hosted by your brewery. This can turn your brewery into a regular gathering spot throughout the season.
5. Provide Entertainment Beyond the Game
Live Music or DJ: Before and after the game, entertain your guests with live music or a DJ playing upbeat tunes to keep the energy high.
Guest Appearances: If possible, invite a local sports personality or former NFL player to make an appearance and interact with fans.
6. Ensure a Smooth Experience
Staffing: Ensure you have enough staff to handle the increased foot traffic. Train them to be knowledgeable about the event and the special menu.
Safety Measures: Prioritize safety by adhering to local regulations regarding capacity limits and health protocols. Provide ample seating and maintain a clean environment.
7. Capture and Share the Moments
Photography and Social Media: Hire a photographer or designate a staff member to capture the event’s highlights. Share these on your social media platforms to engage with attendees post-event and attract future customers. Be sure to create a selfie area with a football themed backdrop.
By thoughtfully planning and creating an engaging, festive atmosphere, your brewery can host an unforgettable NFL kickoff event that delights football fans and beer enthusiasts alike, ensuring they return for more throughout the season.
