How a Brewery Can Host a Trunk or Treat Event for Kids and Parents

A trunk or treat event is a fun, family-friendly alternative to traditional trick-or-treating, where cars are decorated, and kids can go from trunk to trunk collecting candy. For breweries, hosting such an event can attract families while promoting a sense of community. Here’s how to organize a successful trunk or treat that caters to both kids and their parents.

1. Plan the Event with Families in Mind Start by designating a safe, well-lit area in or near your parking lot for the trunk or treat activities. Make sure the space is away from traffic and clearly marked for safety. Set a time that works for families—typically late afternoon or early evening works best for young children.

2. Involve the Community Encourage patrons, local businesses, or community groups to sign up and decorate their vehicles. You can even offer incentives such as a prize for the best-decorated trunk to boost participation. Be sure to invite local vendors who might want to contribute snacks, decorations, or other kid-friendly goodies.

3. Create a Fun Atmosphere for Kids Since the focus is on the kids, ensure there are plenty of fun activities like face painting, pumpkin decorating, or even a costume contest. Provide stations where children can enjoy non-alcoholic drinks or snacks to keep them energized during the event.

4. Cater to the Parents While the kids enjoy the trunk or treat activities, parents can relax at the brewery. Set up outdoor seating or a family-friendly area where parents can sip a seasonal brew, while still keeping an eye on their kids. Offer themed drinks or snacks to align with the Halloween spirit, such as pumpkin ales or warm cider.

5. Ensure Safety and Compliance Since it’s a family-oriented event, make sure to follow all local laws regarding alcohol and public gatherings. Hire security if necessary, and have a clear plan for crowd management and safety protocols. Offer plenty of hand sanitizer stations and make sure all participating vehicles are parked before the event begins.

Hosting a trunk or treat at your brewery can be a fantastic way to engage with your community and create a festive experience for families. By planning activities for both kids and adults, you can ensure a memorable event that brings everyone together in a safe, fun environment.